The Game That Grew and Grew
How does a small game turn into 350 million copies?
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The story
Notch sold Minecraft while it was still unfinished, in a paid alpha, and players helped shape it. He started a studio called Mojang, thousands of fans packed MineCon in 2011, and in 2014 Microsoft bought the game for about 2.5 billion dollars. More than 350 million copies later, it is one of the best-selling games ever.
What you'll learn
- Exponential growth means each wave of players brings in more players.
- Selling an unfinished game let fans help decide what came next.
- Mojang was a tiny team when Minecraft went worldwide.
- Kid takeaway: sharing your work early can be part of making it great.
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